If you’re looking for new ways to engage your audience, you’ve come to the right place. If you’re not familiar with Instagram, you’re in for a treat. Instagram allows you to post photos and videos on its app, and it even lets you upload videos! Stories are particularly fun because they are short and memorable. Upon posting a Story, a colorful ring appears around your profile picture, telling your followers to tap it to view the full collection of photos and videos. This feature makes it easy for you to interact with your audience, and allows you to interact with other users.
When you post a photo on Instagram, you can either double-tap the post or tap the heart button to give it a “like.” To add a comment, you can also click on the speech bubble, type in your comments, and use emojis. To post a comment on an individual’s post, you can also mention that user. That person will see it and may even respond by commenting or interacting with you.
Stories are one of the best ways to drive engagement on Instagram, as they allow for more creativity than ever. Unlike the standard square photo format, Stories respond better to user behavior. You can even use native ads on full screen, which can drive great results. Lastly, you can increase your brand’s exposure by using the hashtag #successfulstory to promote your business. And don’t forget to check out the new Instagram features that are changing the way brands engage with their audiences.